Yep, you heard right……First they pulled out of NAB (last year) and now Mac World. Why you ask?….well in their own words:
Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.
I don’t know, but I personally feel that it was atleast partially due to these very shows that Apple is enjoying the popularity it is now. For me, there were two times each year that I would clog up the net — along with millions of other — and watch the keynotes…..Mac World and WWDC. I wonder how long until they’ll turn WWDC into a virtual conference run entirely from Infinite Loop……