One million paid Final Cut Users…..

Apple, Final Cut Pro, Macintosh, OSX, osx Server
Wow, Apple must be doing something right. According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%. There were a lot of rumors during NAB this year that Apple was gonna sell of it's pro-video division to [your-favourite-video-company] (I heard Thomson/GV). At the time, I thought that would be a dumb thing to do and I said so. It turns out Richard Townhill, Apple's director of marketing for professional video applications agrees with me. In this TVBEurope report Mr. Townhill says:I can categorically state, on the record, that is not the case,referring to the FCP unloading rumors. He then went on to say -- about the recently released Final Cut Server:There are a million Final Cut Pro users…
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Meet your new Production Assistant…..

Apple, Final Cut Pro, Macintosh, OSX, osx Server
The long awaited Apple Final Cut Server was released today, ahead of this years NAB show. It's been a long time coming (more than two years almost), but you can finally have your cake and eat it too. From Apple's FCS page:Whether you work in a production boutique or a global news network, you can use Final Cut Server to free up more time for creative work. Final Cut Server can automatically manage thousands of assets, execute dozens of routine production tasks, and keep every member of your team in sync.The scalable client/server software makes it easy to work the way you want to work, using as many or as few features as you need — whether you’re producing a 30-second spot, the nightly news, a documentary film, or a…
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Avid is going to miss NAB2008

Apple, Avid, Final Cut Pro, Macintosh
It's official, Avid will not have a exhibit booth during NAB2008. According to the Press Release Avid Technology, Inc. (NASDAQ: AVID) today announced that it will introduce a major shift in its approach to serving industry professionals in the digital content creation, management, and distribution industries. Based on extensive market research, Avid plans to announce a series of customer-focused initiatives in 2008 – all of which will be designed to make it easier for customers, prospects and the media to interact with the company. The company said it would reveal the full details of its 2008 plan to the public in February, which will set the stage for a blitz of new user-community initiatives, technical support programs, highly-personalized events, and innovative product announcements throughout the year. The company also announced…
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Portable Studio in a box

Apple, Final Cut Pro, Microsoft, OSX, Video, Windows
Hot on the heels of AJA video's NAB announcement of their IO HD box, MOTU has just announced their version of Portable Studio in a box, the MOTU V3HD. According to MOTU's website "With one simple plug-and-play FireWire connection, the V3HD turns your Mac or PC desktop or laptop computer into a powerful HD/SD video production workstation equipped with all the video and audio I/O you need." Both boxes seem -- at first glance -- to be very similar. AJA's box works with Apple's ProPres 422 (hardware), while V3HD seems to be hardwired for DVCPro HD (hardware). V3HD works with FinalCut Pro on Mac platform and supports Adobe Premiere Pro on Windows. All you need is a Workstation/Laptop with Firewire 400/800 connections. So go ahead and build that portable HD/SD…
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Bigdisk…

Apple, Final Cut Pro, Xsan, XServe, XServe Raid
I did not get a chance to post this last night as I was totally smashed. At 7:43 pm last night this was the scene in our machine room. A happy XSAN of 13TB being burned in for the next 12-hours. It's 9:30 am now and I just stopped my abusive dd command (dd if=/dev/zero of=/Volumes/RAID/crap.null bs=32m count=4096000). The filesize is 10TB with a 220MB/s write throughput (non-optimized) and I think the system has passed the test. Now for the real test Final Cut Pro Editing......
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